CoolerX launches self-service retail media platform

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” the company announced Monday. 

The platform integrates multiple data sources, such as consumer behavior, contextual signals, and first-party retailer data, to better track consumer interests, the company said. 

“Our One Store One Platform self-service solution is designed to equip retailers with the tools and insights they need to succeed in today's competitive landscape,” CoolerX Chief Data and Product Officer Artem Lavrinovich said in a press release. “By bringing the power of our AI technology in-house, retailers can now take full control of their in-store media and merchandising campaigns. 

“We believe this platform is a critical step forward in helping our clients unlock new growth opportunities and thrive in the rapidly evolving world of retail.”

The new tech aims to empower retailers to develop targeted marketing campaigns and enhance the shopper experience, the company said.