Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Food Lion names new ad agency
Food Lion on Monday said it has selected Doner as its advertising agency of record, effective immediately.
November 30, 2015
1 Min Read
Food Lion on Monday said it has selected Doner as its advertising agency of record, effective immediately.
Doner succeeds Mullen as the agency of record. Terms of the contract were not disclosed, and new creative and advertising could take effect as early as the first quarter of 2016, Food Lion said. Mullen had served as Food Lion's agency since 2012.
Follow @SN_News for updates throughout the day.
“Doner will be a strong strategic partner for Food Lion as we continue to deliver on our strategy, Easy, Fresh and Affordable…You Can Count on Food Lion Every day," Meg Ham, president of Food Lion, said in a statement. “Doner has tremendous experience in the retail sector and we believe has a unique opportunity to help us continue to elevate the Food Lion brand and further enhance the emotional connection with our customer.”
Doner is based in Detroit. Its clients include retailer JCPenney and food brands Smithfield and Simply Orange, according to its web site.
Doner will help evolve Food Lion's brand strategy through integrated marketing planning, targeted advertising campaigns, and media planning and buying, the retailer said.
| Suggested Categories | More from Supermarket News |
 | |
 | |
You May Also Like
