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Giant Eagle’s GetGo pumps up fuel savings

AdvantagePAY program serves up per-gallon discounts

Russell Redman

November 11, 2019

3 Min Read
Supermarket News logo in a gray background | Supermarket News

Giant Eagle’s GetGo Café Market convenience chain has launched a fuel discount program linked to the company’s Advantage rewards program.

Called AdvantagePAY, the program gives members a savings of 5 to 30 cents per gallons each time they fill up at a GetGo fuel center. To get the instant discount, customers sign up and then scan and pay using their Giant Eagle/GetGo Advantage Card.

Giant Eagle said AdvantagePAY, powered by debit program manager ZipLine, is currently available in the Pittsburgh and Cleveland markets.

The AdvantagePAY discounted price is displayed atop the fuel price marquee. Giant Eagle noted that, although the discount is variable, it will always be less than the regular price of fuel. In support of the new program, the retailer is offering customers an extra savings f 30 cents per gallon for the first 60 days after they enroll.

“AdvantagePAY will allow guests to see immediate, significant savings at the pump,” GetGo spokeswoman Jannah Jablonowski said in a statement. “With gas prices on the rise and holiday travel season fast approaching, AdvantagePAY is a simple and secure way to save on fuel costs.”

Besides the savings, AdvantagePAY offers another secure payment option; customers just have to scan their card and input a personal, four-digit code, Giant Eagle said. Customers link their Advantage Cards to their checking accounts when they enroll in AdvantagePAY. GetGo pays the processing fees on the transaction and passes on the savings to AdvantagePAY members. To sign up, shoppers need an active Advantage Card.

Related:Giant Eagle plans tech hub for Pittsburgh area

The AdvantagePAY discount to GetGo gas customers comes in addition to benefits from Giant Eagle’s enhanced fuelperks loyalty program, which the retailer finished rolling out chainwide in March. By one scanning their Advantage Card, members receive the instant AdvantagePAY discount of up to 30 cents a gallon in addition to their chosen fuelperks benefit. They also have the option to stack their savings to get to a free tank faster by redeeming their Perks, which will be applied after the AdvantagePay discount, or to earn Perks for every gallon pumped.

Under fuelperks , members earn 10 cents in fuel discounts for each $50 spent (equal to 50 perks) — including on groceries, gift cards, prescriptions and fuel — and can redeem those rewards however they like, up to a free tank of gas (30 gallons maximum) or up to 20% off any size grocery order (no limit). One perk is earned for each dollar spent on groceries and other eligible items at Giant Eagle and Market District supermarkets and GetGo C-stores. Two perks are earned for every gallon of fuel pumped at GetGo.

Related:Giant Eagle goes chainwide with enhanced rewards program

With AdvantagePAY, customers are limited to $200 in savings per 48-hour period ($750 weekly) and seven transactions per day. Those redeeming fuelperks perks and using AdvantagePAY are limited to 30 gallons of fuel per transaction.

Giant Eagle operates 216 grocery stores under the Giant Eagle, Market District, Market District Express and Giant Eagle Express banners plus 258 convenience/fuel locations under the GetGo and Ricker’s banners in Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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