Instacart launches third annual Giving Tuesday (and beyond) campaign

Instacart has launched its third annual Giving Tuesday campaign to benefit the nonprofit Partnership for a Healthier America. For the first time ever, Instacart is joining forces with CPG companies Keurig, Dr Pepper (Core Hydration and Mott's), Dole Packaged Foods, and OLIPOP for Giving Tuesday. For every customer dollar spent via Instacart between November 27 and December 4 on select products from these four brands, Instacart and the participating brands will collectively donate 1 serving of fruits and vegetables, up to a collective total of 1 million servings, to support communities across the country.

During the week of Giving Tuesday, Instacart customers are invited to shop better-for-you products from brands aligned with Partnership for a Healthier America's mission to transform the food landscape in pursuit of health equity. Instacart and PHA have a long-term partnership centered around a commitment to bring 10 million servings of produce to underserved communities by 2025. In support of that commitment, the donations from the Giving Tuesday campaign will help support PHA initiatives like Good Food at Home, a program that provides fresh produce to families facing access barriers to nutritious food. Through the program, families receive free produce for three months, which they can access via a stipend from Instacart Fresh Funds.

Earlier this year, PHA and Instacart launched Good Food at Home in Indianapolis. Following the success of the Indianapolis program, Instacart will provide Fresh Funds to more than 1,100 families in four new cities: Denver, Colorado; Englewood, New Jersey; Milwaukee, Wisconsin; and Washington D.C., by early 2024.

"We believe everyone should have access to nutritious food, which is why we're proud to support PHA during the week of Giving Tuesday," said Dani Dudeck, Chief Corporate Affairs Officer at Instacart.