Northeast Grocery unveils omnichannel retail media network

Inmar Intelligence is expanding its partnership with Northeast Grocery Inc., the parent company of Price Chopper/Market 32 and Tops Friendly Markets, to launch Northeast Grocery Shopper Link.

Northeast Grocery Shopper Link is an omnichannel retail media network that will provide increased scale and customization tools for advertising and media activations across Northeast Grocery’s nearly 300 stores.

Northeast Grocery Shopper Link will use managed service and self-service buying models that will include a tool that will allow advertisers to launch an offsite media campaign.

The retail media network will also provide automatic cross-channel reporting and real-time campaign performance tracking.

“We are excited to announce our collaboration with Inmar Intelligence to enhance the Northeast Grocery Shopper Link Digital Media Network,” said Diane Colgan, senior vice president of marketing at NGI. “This innovative product offering … empowers brands of all scales to engage with Tops & Price Chopper/Market 32 shoppers effectively.”