'LAND BEFORE TIME 3' SLATED FOR DIRECT-TO-VIDEO RELEASE

UNIVERSAL CITY, Calif. -- MCA/Universal Home Video here will release "The Land Before Time III: The Time of the Great Giving" direct to video on Dec. 12. The title will have a national advertised availability date of Dec. 15 and a suggested retail price of $19.98. A Spanish-dubbed version also will be available. Order date is Nov. 27.

$5 rebate on cameras priced under $50. The title also will be cross-promoted with other MCA/Universal videos. Each tape will come with a $3 mail-in rebate that is redeemable with the purchase of "The Land Before Time III" and one of the six "The Adventures of Timmy the Tooth" tapes: "Timmy in Space," "Molar Island," "Malibu Timmy," "Operation: Secret Birthday Surprise!" "Lost My Brush" and "Spooky Tooth." Advertising support for "The Land Before Time III" will include spot television advertising, cable TV ads, print ads and radio ads. "The release of 'The Land Before Time III' is yet another significant step in our continuing efforts to expand and develop our successful franchise of innovative and imaginative children's programming," said Louis Feola, president of MCA Home Video here. "This will allow retailers to reprise the same success they experienced last year with our initial entry in the direct-to-video, feature-length category with the release of 'The Land Before Time II,"' he said. "Our promotional and marketing plans for 'The Land Before Time III' offer some exciting added-value opportunities that will enhance the already wide interest in this title," said Andrew Kairey, senior vice president of marketing and sales at MCA/ Universal Home Video.