10 TIPS FOR SENIOR MARKET PACKAGING

Even though the senior consumer may be "young at heart," the facts are that grip, strength, vision and the ability to distinguish colors diminish after age 40. Here are some ways that marketers can address these issues:

er facilitate understanding product use and preparation and reduce the emphasis on reading.

3. Provide text that sharply contrasts with the background color. Colors that are too similar are more difficult to read.

4. Develop packages with opening mechanisms that do not require external devices or tools such as knives, scissors, etc., to open.

5. Provide resealing methods that are secure enough and work for many subsequent uses to preserve freshness. Zipper-type closures for plastic bags are preferred by this group.

6. Make sure that the package size accurately reflects product contents.

7. Consider packages that dispense all the product.

8. Make available packages that are easy to use, such as squeeze bottles and flip-tops.

9. Provide large bottles with handles large enough to fit all fingers to achieve a strong grip with good leverage.

10. For food packaging, use photography or illustrations to accurately portray and identify the product.