ACME PUTS 'PARTY LINE' ON THE BAG

MALVERN, Pa. -- Acme Markets here has begun advertising a toll-free "party line" on the sides of its grocery bags.

," in large letters. An explanation, "Let Acme do the work so you can enjoy the party. We will gladly customize a platter for you. Party platters. Cookie trays. Floral arrangements," follows in smaller print.

Underneath a large, stylized illustration of a telephone is this number: (800) 807-ACME.

Officials at the chain, which operates about 200 units, could not be reached for comment. A call to the 800 number, however, revealed that the toll-free service was launched last month. Orders are relayed from a central location to the store nearest the customer for fulfillment.