Avocados from Peru Closes Out Monumental Season

As the Peruvian Avocado Commission (PAC) closes out a monumental 2014 season, it's not resting on its laurels. The second largest avocado importer in the United States is preparing for 2015, which is projected to be its biggest year ever in terms of amount of fruit imported, say officials from the PAC. More customized retailer programs, impactful new advertising, attention-generating public relations campaigns, and a solid social media program are under development and will be ready to launch when the first fruit arrives next spring, say company officials.  “The United States is an extremely important market for Avocados from Peru,” says Enrique Camet, board chairman of PAC. “High quality, large fruit, motivated retailers, and a strong, strategic marketing program all contributed to establishing Avocados from Peru as the second largest importer of avocados in the United States.”  PAC’s 2014 marketing program had two primary goals – build long-term retailer support and make consumers aware that Avocados from Peru are available all summer long.  “We had four short months to sell 145 million pounds of avocados,” says Xavier Equihua, CEO of PAC. “We did just that working side-by-side with our retail partners to develop tailored programs and by implementing engaging public relations and social media programs that provided consumers with many compelling reasons to eat more avocados.”  According to company officials, highlights of the 2014 season include: