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BLOCKBUSTER RAISES AD BUDGET
FORT LAUDERDALE, Fla. -- Blockbuster Entertainment will spend $100 million on advertising during 1994, said Jim Hilmer, senior vice president and chief marketing officer. The company spent about $75 million on ads in 1993.es will begin in the first quarter, said Hilmer. "We plan to be the premier retailer in music, as we are in video," he said.
January 3, 1994
1 Min Read
FORT LAUDERDALE, Fla. -- Blockbuster Entertainment will spend $100 million on advertising during 1994, said Jim Hilmer, senior vice president and chief marketing officer. The company spent about $75 million on ads in 1993.
es will begin in the first quarter, said Hilmer. "We plan to be the premier retailer in music, as we are in video," he said.
