BRANDSTAT 1996-03-04

Pot pie in the Big Easy is a business of two-fers, three-fers, four-fers and five-fers. Winn-Dixie, the self-proclaimed low-price leader in town, was edged out of the title in this category by Delchamps on the day Brand Marketing checked prices at three supermarkets. What helped Delchamps was its TPRs on private label and the share leader, Swanson from Campbell Soup Co. The grocer's pricing was lowest by one cent on private label, which ranks sixth in dollar share nationally, but third in New Orleans. Winn-Dixie had the most multiple pricings with Banquet at 5/$3, private label at 2/$1, and Swanson at 4/$3. Winn-Dixie had the highest unit price, 75 cents for Swanson, and shared the lowest honors with Schwegmann at 60 cents for Banquet from ConAgra Frozen Foods.

cken pot pie.

BrandMarketing conducted these price checks Sunday, Feb. 11, at the following supermarkets in the Meterie section of greater New Orleans: Delchamps Supermarkets, 6930 Veterans Memorial Blvd.; Schwegmann Giant Super Markets, 3620 Veterans Memorial Blvd.; and Winn-Dixie, 8920 Veterans Memorial Blvd.