Brockmans Gin Appoints Sales Director

Brockmans Gin has appointed John Soden to the position of sales director for its super-premium, new-style gin. Soden will work closely alongside Brockmans’ senior management and with the brand’s U.S. market managers to continue the successful, international sales growth of this distinctly original gin.

“I have been a longtime spectator in the burgeoning gin category,” says Soden. “I’m thrilled to take an active role with the fantastic team of professionals at Brockmans Gin to accelerate growth of the brand in existing and new markets. Brockmans is truly a standout in the modern gin category and delivers on the its promise of ‘a gin like no other.’”

Soden joins the Brockmans team with an extensive background in the beverage alcohol industry. Most recently, John was the vice president of strategy and development for Edrington Americas. Prior to that, he was the southeast division’s business unit director at Pernod Ricard USA, where he lead a large team to significantly grow the value of the business. Other notable roles include:  managing director of Dublin-based Phoenix Strategic Management; senior vice president and managing director of Castle Brands; among other senior industry positions targeting the U.S., Ireland and other European territories.  

In his new role, Soden will work to develop Brockmans’ route-to-market capabilities and coverage across Europe and the U.S. The move is part of a broad expansion strategy for the company.

In 2015, Brockmans Gin enjoyed a year-over-year increase in the UK of 200 percent with an increase in international sales of over 50 percent. The brand is already strong in Spain, where sales are up 23 percent year-over-year, as well as the U.K. and the U.S. Brockmans Gin is also available in Australia, Canada, Norway, Luxembourg, Belgium, Ireland, Germany and Switzerland, with plans to further expand its global footprint in 2016.

­“We’re excited to be bringing our gin to people across the world,” says Neil Everitt, chief executive of Brockmans Gin. “We believe that John Soden is the perfect candidate to help with this global growth and enable Brockmans move to the next stage of development. John brings a wealth of experience and knowledge within the beverage industry to the team and we welcome him very warmly.”

Brockmans Gin is available in 750 mL at a suggested retail price of $34.99.