Brookshire's Unveils Gas Rewards Program

TYLER, Texas — Brookshire Grocery Co. here said Friday it has introduced a new gas-rewards program called YourPoints in several markets.

Customers shopping with a registered Thank You Card, the company's frequent-shopper card, can earn one YourPoint per dollar on most purchases at participating Brookshire's stores. For every 100 YourPoints earned, customers can get a discount of 10 cents per gallon on fuel.

Participating stores include Brookshire's locations in the Texas towns of Daingerfield, Granbury, Mt. Pleasant, Mt. Vernon, Paris, and Pittsburg; and in Natchitoches, La.

The YourPoints can also be "stacked" to increase the customer's per-gallon discount. For example, 500 YourPoints are redeemable for a savings of 50 cents per gallon on fuel. The customer can also choose to redeem 500 YourPoints for a 5% discount on groceries.

Brookshire said it has also relaunched its website — brookshires.com — where customers can manage their accounts, create a personalized shopping list and download Brookshire's mobile app for iPhone or Android.