BROWN & HALEY TIES-IN TRUFFLES, CHAMPAGNE

TACOMA, Wash. -- Brown & Haley here plans to ring in the holidays with a cross-merchandising program with some pop to it.

Haley's Truffles. The sample packs will contain two European-style truffled chocolates and will be attached directly to the bottles of Tott's Champagne.

The "Toast of the Season" promotion is set to run nationwide in November and December. More than 1.5 million bottles of Tott's Champagne will be shipped with the attached truffle sample packs. In most states, an in-store coupon for 50 cents off Brown & Haley's Vienna Collection Truffles will accompany the package.