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Budweiser Debuts "Lost Dog" Super Bowl Commercial

Elizabeth Louise Hatt

January 1, 2018

1 Min Read
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It is that time of year again. Time for guacamole, nachos, buffalo wings and beer... in other words SUPER BOWL time! Or if you are like me: Super Bowl Commercial Time! One of the most anticipated commercial characters is the beloved Budweiser labrador puppy who befriends the famous Clydesdales. I mean, what is cuter than puppy-Clydesdale besties?? This year, all Bud's faves return in "Lost Dog." Here are some fun facts about the commercial from the team over at Anheuser-Busch.

  • Eight puppies – seven females and one male – are featured in Budweiser’s “Lost Dog” spot, all of which were just 11-12 ½ weeks old at the time of filming.

  • Seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for Budweiser’s “Lost Dog” ad.

  • Budweiser’s “Lost Dog” ad was shot at a ranch outside Santa Barbara, Calif., in early December.

  • In Budweiser’s “Lost Dog” ad, actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for a third time. Don is originally from Houston and now lives in Los Angeles.

  • The song in the spot, “I’m Gonna Be (500 Miles)” is performed by Sleeping At Last.

  • Last year, Budweiser broke records with its Super Bowl spot, “Puppy Love,” which was a Top 10 branded content video and Top 10 video overall on YouTube.

Check it out below...

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