CALENDAR OF EVENTS 1995-02-20

MARCH

RADE RELATIONS Kick-Off Meeting, Boston Long Wharf Marriott, Boston. Contact: Frozen Food Association of New England/National Frozen Food Association (717) 657-8601.

1-3 TECHNOLOGY Technology Forum, Hyatt Regency, New Orleans. Contact: National Food Brokers Association (703) 758-7790.

2-3 TRADE MARKETING "Implementing Category Management," Omni Hotel at CNN Center, Atlanta. Contact: International Business Communications (508) 481-6400.

2-4 IN-STORE Annual Point of Purchase Industry Conference, San Antonio Marriott, San Antonio. Contact: Point of Purchase Advertising Institute (201) 894-8899.

2-5 MARKETING Annual Meeting, Boca Raton Resort, Fla. Contact: Nonprescription Drug Manufacturers Association (202) 429-9260.

5-6 MARKETING Industry Education Conference, Hyatt Regency O'Hare, Chicago. Contact: National Housewares Manufacturers Association (708) 292-4200.

7-8 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Radisson Plaza Hotel, San Jose, Calif. Contact: Data Capture Institute (800) 733-7592.

8-10 MARKETING "SmartMarketing '95: Mastering the Marketplace," Stouffer Riviere Hotel, Chicago. Contact: International Dairy Foods Association (202) 737-4332.

13-14 REGULATORY Public Affairs Assembly, Washington Contact: Food Marketing Institute (202) 452-8444.

13-14 MARKETING "Micromarketing: Identify and Target Neighborhoods Differently to Maximize Sales and Increase Merchandising Effectiveness," Ritz Carlton Buckhead, Atlanta. Contact: Strategic Research Institute (800) 599-4950.

13-14 PROMOTION "Update National Conference and Innovations Center," Hyatt Regency, Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.

13-14 REGULATORY Public Affairs Assembly, Washington. Contact: Food Marketing Institute (202) 452-8444.

14 PROMOTION 12th Annual Reggie Awards Presentation, Hyatt Regency, Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.

15-16 MARKETING 4th Annual Individualized Marketing Conference, New York Hilton. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

16-17 PRODUCTIVITY "Activity Based Costing," Westin O'Hare, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

16-19 STORE BRANDS Annual Meeting and Leadership Conference, Hyatt Grand Cypress Hotel, Orlando, Fla. Contact: Private Label Manufacturers Association (212) 972-3131.

21-23 PROMOTION "Basics of Promotion Marketing Seminar," Westin Hotel, Seattle. Contact: Promotion Marketing Association of America (212) 420-1100.

22-24 MARKETING "Targeting Ethnic Markets Through Media: Asian American, Hispanic and African American," Helmsley Park Lane Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

22-24 MARKETING Exclusively HBA Show, McCormick Place Convention Center, Chicago. Contact: Exclusively HBA (312) 726-5023.

23-24 MARKETING "Global Marketing: From Research to Market Penetration," Mark Hopkins Hotel Intercontinental, San Francisco. Contact: Strategic Research Institute (800) 599-4950.

27-28 MARKETING "Successfully Penetrating Healthy Food Retail Channels," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

27-28 RESEARCH METHODS "Maximizing Global Marketing Research Effectiveness: A Tools and Techniques Forum," Marriott East Side, New York. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

29-30 TECHNOLOGY "How to Market on the Internet," Hotel Nikko, Chicago. Contact: Marketing Advisory Council (800) 882-8684.

29-30 MARKETING "Co-Marketing and Co-Existence of Brand and Private Label," Hotel Nikko, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

29-30 SALES "Maximizing Broker Management I," Hyatt Regency, Reston, Va. Contact: National Food Brokers Association (703) 758-7790.

29-31 PRODUCT INTRODUCTION "Tools and Techniques for High Performance New Product Implementation," Ritz-Carlton Pentagon City, Arlington, Va. Sponsored by Product Development and Management Association. Contact: Institute for International Research (800) 345-8016.

APRIL

1-3 IN-STORE Store Fixturing Show/Visual Merchandising Show/Retail Operations and Construction Expo, McCormick Place North, Chicago. Contact: Shore Communications (800) 241-9034 ext. 351.

2-4 SALES Top-to-Top Foodservice Conference, Four Seasons Hotel and Resort, Dallas. Contact: National Food Brokers Association (703) 758-7790.

3-4 MARKETING "Packaged Goods Database Marketing," Sheraton Chicago Hotel and Towers, Chicago. Contact: International Business Communications (508) 481-6400.

3-4 MARKETING "Local and Account-Specific Marketing," Sheraton Palace Hotel, San Francisco. Contact: Institute for International Research (800) 345-8016.

4 IN-STORE "Point of Purchase From All Angles Seminar," Marriott Marquisk, New York. Contact: Point of Purchase Advertising Institute (201) 894-8899.

4-5 MARKETING "Increase Your Profits on the Drug Store Shelf," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

4-7 PRODUCTIVITY Logistics/Distribution and Information Systems Conference, Stouffer Vinoy, St. Petersburg, Fla. Contact: Grocery Manufacturers of America (202) 337-9400.

10-11 PRODUCTIVITY "Continuous Replenishment and Cross Docking," San Francisco Ritz Carlton, San Francisco. Contact: Strategic Research Institute (800) 599-4950.

11-12 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Ramada O'Hare, Chicago. Contact: Data Capture Institute (800) 733-7592.

11-13 MARKETING 8th Annual Pricing Conference, Fairmont Hotel, Chicago. Contact: The Pricing Institute/Institute for International Research (800) 345-8016.

18-19 MARKETING "Profit Through Association: Affinity Marketing," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.

20 TECHNOLOGY "Special Conference on Technology and Operations," Atlanta Marriott Northwest. Contact: Private Label Manufacturers Association (212) 972-3131.

23-25 REGULATORY 1995 Grocery Manufacturers of America/Food Marketing Institute Environmental Affairs Conference, ANA Hotel, Washington. Contact: Grocery Manufacturers of America (202) 337-9400.

24-25 MARKETING "Strategic Licensing Opportunities," Los Angeles Biltmore, Los Angeles. Contact: Strategic Research Institute (800) 599-4950.

24-26 CONSUMER RELATIONS "Delivering Superior Customer Service," Drake Hotel, Chicago. Contact: Institute for International Research (800) 345-8016.

25-26 SALES "Sales Force Organizational Change," hotel to be announced, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

25-27 PRODUCTIVITY "Activity Based Management," Seminar, Westin Hotel Airport, San Francisco. Contact: National Food Brokers Association (703) 758-7790.

25-27 PROMOTION "Basics of Promotion Marketing," Westin Hotel, Cincinnati. Contact: Promotion Marketing Association of America (212) 420-1100.

29-May 3 RETAILING National Association of Chain Drug Stores annual meeting, The Breakers, Palm Beach, Fla. (703) 549-3001.

MAY

2 PRODUCT INTRODUCTION 27th Annual New Products Conference, Hilton Hotel, New York. Contact: American Marketing Association, New York Chapter (212) 687-3280.

2-3 REGULATORY "Spring Technical Regulatory Conference," ANA Hotel, Washington. Contact: Grocery Manufacturers of America (202) 337-9400.

2-3 PACKAGING "Re-engineering to Packaging Suppliers," hotel to be announced, San Francisco. Contact: Grocery Manufacturers of America (202) 337-9400.

2-4 PROMOTION New York Premium Incentive Show, Jacob Javits Convention Center, New York. Contact: Promotion Marketing Association of America (212) 420-1100.

3-4 SALES "Maximizing Broker Management II," Hotel Nikko Chicago. Contact: National Food Brokers Association (703) 758-7790.