CALENDAR OF EVENTS 1995-08-14

AUGUST

5 TECHNOLOGY "Back to the Consumer," Fourth-Annual Electronic Marketing Conference, co-sponsored by Retail Systems Consulting and Brand Marketing. Innisbrook Hilton, Tarpon Springs, Fla. Contact: Retail Systems Consulting (813) 262-5775.

21-22 TRADE MARKETING "Store Level Marketing," Park Plaza Hotel, Toronto. Contact: Strategic Research Institute (800) 599-4950.

23-24 TECHNOLOGY Project Info Conference and Users Group, sponsored by Grocery Manufacturers of America and National Food Brokers Association, hotel to be announced, Chicago. Contact: GMA (202) 337-9400.

30-31 IN-STORE MARKETING "A Manufacturer's Guide for In-Store Marketing," Hotel Inter-Continental, Chicago. Contact: GMA (202) 337-9400.

SEPTEMBER

10-13 CONFERENCE Midyear Executive Conference, sponsored by National-American Wholesale Grocers' Association and International Foodservice Distributors Association, Greenbrier Hotel, White Sulphur Springs, W. Va. Contact: NAWGA/IFDA (703) 532-9400.

11-12 PROMOTIONS "Effective Promotions in Sports Marketing," New York Helmsley Hotel, New York City. Contact: Strategic Research Institute (800) 599-4950.

11-13 MARKETING National Food Brokers Association Marketing Conference, Hyatt Regency, Reston, Va. Contact: NFBA (703) 758-7790.

12-13 TRADE MARKETING "Selling To & Through the Sporting Goods Retailer," Executive Plaza Hotel, Chicago. Contact: The Marketing Institute, division of the Institute for International Research (800) 345-8016.

14-15 STRATEGIC PLANNING "Making Profitable Growth Decisions," Doubletree Hotel, Chicago. Contact: Institute for International Research (800) 345-8016.

17-20 MARKETING RESEARCH 16th-Annual Marketing Research Conference, Sheraton Chicago Hotel & Towers. Sponsored by Marketing Research Division of American Marketing Association. Contact: AMA (312) 648-0536.

18-19 TRADE MARKETING "Category Management: Developing a Real-World Implementation & Profit Enhancement Strategy," Omni Ambassador East, Chicago. Contact: The Center for Business Intelligence (800) 767-9499.

18-19 MARKETING "National Brands Marketing '95: Strategies for Successfully Competing & Coexisting With Retailer Brands," The Fairmont Hotel, Chicago. Contact: International Business Communications (508) 481-6400.

18-19 MARKETING "Creating & Delivering Superior Customer Value," The Charles Hotel, Cambridge, Mass. Contact: The Marketing Institute, division of the Institute for International Research (508) 481-6400.

19-21 INCENTIVE MARKETING "The Motivation Show," McCormick North, Chicago. Contact: Hall-Erickson Inc. (708) 850-7779.

21-22 STORE BRANDS "Retailer Brands: Building Category Leadership," Hotel Inter-Continental, Chicago. Contact: The Marketing Institute, division of the Institute for International Research (800) 345-8016.

21-22 DATA BASE MARKETING "Database Marketing for Packaged Goods," Omni Ambassador East Hotel, Chicago. Contact: The Center for Business Intelligence (800) 767-9499.

27-30 TRADE SHOW TeleCard World '95 East, Marriott Marquis Hotel and Jacob K. Javits Convention Center, New York. Contact: TeleCard World (713) 974-5252.

OCTOBER

5-7 SERVICES MARKETING Fourth-Annual Frontiers in Services Marketing Conference, Vanderbilt University, Nashville, Tenn. Co-sponsored by Vanderbilt University's Center for Services Marketing and Marketing Research Division of American Marketing Association. Contact: AMA (312) 648-0536.

8-10 TRADE SHOW Food Marketing Institute 1995 General Merchandise/Health and Beauty Care Conference, Pennsylvania Convention Center, Philadelphia. Contact: FMI (202) 429-8214.

9-12 PACKAGING Pack Expo '95, The Western Packaging Technology Show, Sands Expo & Convention Center, Las Vegas. Contact: Packaging Machinery Manufacturers Institute (703) 243-8555.

10-12 PRODUCTIVITY Activity-Based Management Conference, Hotel Nikko, Chicago. Contact: NFBA (703) 758-7790.

11-13 PRODUCTIVITY "Damage Track Seventh-Annual Unsalables Conference," Adam's Mark Hotel, Winston-Salem, N.C. Contact: Supermarket Information Systems Inc. (813) 725-4882.

12-13 MANAGEMENT "Maximizing Broker Management," Hyatt Regency, St. Louis, Mo. Contact: NFBA (703) 758-7790.

18 PACKAGING Second-Annual Marketing Success Through Packaging Conference, Chicago Hilton & Towers, Chicago. Sponsored by Marketing Management Division of American Marketing Association. Contact: AMA (312) 648-0536.

19-20 TRADE PROMOTION "Efficient Promotion: Profitable Marketing Strategies for Suppliers, Retailers and Consumers." Contact: International Business Communications (508) 481-6400.

22-25 PRODUCTIVITY NAWGA Food Industry Productivity Conference & Exposition, Phoenix. Contact: NAWGA/IFDA (703) 532-9400.

24-25 TRADE SHOW The Point-of-Purchase Advertising Institute Marketplace '95, Jacob K. Javits Center, New York. Contact: POPAI (201) 894-8899.

25-26 LOGISTICS Continuous Replenishment Conference, The Buttes Resort, Tempe, Ariz. Contact: The Center for Business Intelligence (800) 767-9499.

26-27 LOGISTICS "Full-Service Third Party Logistics," The Westin Hotel, Chicago. Contact: Global Business Research Ltd. (800) 868-7188.

30-31 MARKETING "Reinforcing, Redefining, Rebuilding the Brand Conference," Le Pavillion Hotel, New Orleans. Contact: The Center for Business Intelligence (800) 767-9499.

30-31 MARKETING "Loyalty Marketing -- Strategic Use of Databases," The King Edward Hotel, Toronto. Contact: The Strategic Research Institute, 800-599-4950.

NOVEMBER

7-8 PACKAGING TECHNOLOGY Second-Annual Packaging Productivity Forum, "People Technology and Operational Philosophy," Westin O'Hare, Rosemont, Ill. Contact: Packaging Machinery Manufacturers Institute (703) 243-8555.

12-15 MARKETING "PLMA's Parade of Store Brands," Private Label Trade Show, Rosemont Convention Center, Rosemont, Ill. Contact: Private Label Manufacturers Association (212) 972-3131.

16-17 TECHNOLOGY UCC Point of Sale and Logistics Seminar, BWI Airport Marriott, Baltimore. Contact: The Uniform Code Council (513) 435-3870.

29-12/1 MARKETING "Convenience Foods: Marketing to the Convenience-Oriented Food Consumer," Chateau Sonesta Hotel, New Orleans. Global Business Research (212) 645-4226.

30-12/2 MARKETING SHOPA Show 95, Dallas. Contact: The School and Home Office Products Association, (513) 297-2250.

DECEMBER

1-5 SALES NFBA Annual Convention, Ernest N. Morial Convention Center, New Orleans. Contact: NFBA (703) 758-7790.

JANUARY 1996

24-25 MARKETING PLMA's World of Private Label Trade Show, Makuhari Messe, Chiba, Japan. Contact: Private Label Manufacturers Association (212) 972-3131.

14-7 RETAILING The Food Marketing Institute's Midwinter Executive Conference, Boca Raton Resort & Club, Boca Raton, Fla. Contact: FMI (202) 452-8444.

FEBRUARY

5-7 TRADE SHOW 20th-Annual Winter Fancy Food Show, Convention Center, San Diego. Contact: National Association for the Specialty Food Trade (203) 840-5606.