CALENDAR OF EVENTS 1995-10-16

OCTOBER

CKAGING Second-Annual Marketing Success Through Packaging Conference, Chicago Hilton & Towers, Chicago. Sponsored by Marketing Management Division of American Marketing Association. Contact: AMA (312) 648-0536.

18 INFORMATION TECHNOLOGY "Enablers of Category Management Seminar," The Adolphus, Dallas. Contact: Grocery Manufacturers of America (202) 337-9400.

19-20 TRADE PROMOTION "Efficient Promotion: Profitable Marketing Strategies for Suppliers, Retailers and Consumers." Hyatt Regency Chicago in Illinois Center, Chicago Contact: International Business Communications (508)481-6400.

19-20 CATEGORY MANAGEMENT "Category Management -- Partnering for Success," The Adolphus, Dallas. Contact: Grocery Manufacturers of America (202) 337-9400 or Food Marketing Institute (202) 452-8444.

22-25 PRODUCTIVITY NAWGA Food Industry Productivity Conference and Exposition, Phoenix. Contact: NAWGA/IFDA (703) 532-9400.

22-25 INTERACTIVE MEDIA Interactive Marketing '95, Scottsdale, Ariz. Contact: Interactive Marketing Communications (714) 489-8649.

23-24 TRADE RELATIONS "Effective Customer Business Teams," Hotel Nikko, Chicago. Contact: Strategic Research Institute (800) 599-4950.

23-24 SALES MANAGEMENT "Sales Forecasting & Planning," The Drake Hotel, Chicago. Contact: The Marketing Institute (800) 959-9644.

24-25 TRADE SHOW POPAI Marketplace '95, Jacob K. Javits Center, New York. Contact: Point-Of-Purchase Advertising Institute (201) 894-8899.

25-26 LOGISTICS "Implementing Continuous Replenishment," Buttes Resort, Tempe, Ariz. Contact: The Center for Business Intelligence (800) 767-9499.

26-27 LOGISTICS "Full-Service Third Party Logistics," Westin Hotel, Chicago. Contact: Global Business Research 800) 868-7188.

27 TEST MARKETING IRI University Second-Annual Test Marketing Seminar, Sutton Place Hotel, Chicago. Contact: Information Resources Inc. (312) 474-8877.

30-31 MARKETING "Reinforcing, Redefining, Rebuilding the Brand Conference," Le Pavilion Hotel, New Orleans. Contact: The Center for Business Intelligence (800) 767-9499.

30-31 MARKETING "Loyalty Marketing -- Strategic Use of Databases," King Edward Hotel, Toronto. Contact: Strategic Research Institute, 800-599-4950.

30-31 MARKET RESEARCH "Competitive Intelligence," Royal Sonesta Hotel, New Orleans. Contact: Strategic Research Institute (800) 599-4950.

30-31 MARKET RESEARCH Second-Annual International Marketing Research Forum, Marriott Eastside Hotel, New York. Contact: The Marketing Institute (800) 345-8016.

NOVEMBER

1 MEDIA "The Future of African-American Media," luncheon, United Nations, New York. Contact: American Marketing Association/New York Chapter (212) 687-3280.

7-8 PACKAGING TECHNOLOGY Second-Annual Packaging Productivity Forum, "People Technology and Operational Philosophy," Westin O'Hare, Rosemont, Ill. Contact: Packaging Machinery Manufacturers Institute (703) 243-8555.

9 PACKAGING "Can Packaging Research Measure Creativity?," breakfast presentation, McGraw Hill Building, New York. Contact: American Marketing Association/New York Chapter (212) 687-3280.

9-10 PROMOTIONS "Measuring and Evaluating Trade Promotions," Hotel Intercontinental, Chicago. Contact: The Marketing Institute (800) 999-3123.

9-10 PROMOTIONS "Maximizing Your Return on Investment From Trade Promotions," Ambassador West Hotel, Chicago. Contact: Global Business Research (800) 868-7188.

12-14 ENTERTAINMENT MARKETING "Extending Your Promotional Reach," Universal City Hilton & Towers, Universal City, Calif. Contact: EPM Communications (718) 469-9330.

12-15 RETAIL BRANDS "PLMA's Parade of Store Brands," Private Label Trade Show, Rosemont Convention Center, Rosemont, Ill. Contact: Private Label Manufacturers Association (212) 972-3131.

13-14 DATABASE MARKETING "Strategic Uses of Databases," Helmsley Park Lane Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

13-14 TRADE CHANNELS "Increase Your Profits in the Vend Channel," Swissotel, Atlanta. Contact: The Marketing Institute (800) 345-8016.

14-16 PROMOTION "Basics of Promotion Marketing Seminar," Hotel Sofitel, Ma Maison, Los Angeles. Contact: Promotion Marketing Association of America (212) 420-1100.

15-17 MARKET RESEARCH "Develop and Implement Effective Competitive Intelligence," Willard Hotel, Washington. Contact: The Marketing Institute (800) 999-3123.

16 NEW PRODUCT DEVELOPMENT "Pipeline Panic," Metro New York Area Conference, Marriott Hotel, Newark Airport, Newark, N.J. Contact: Product Development & Management Association (800) 232-5241.

16 TEST MARKETING IRI University Second-Annual Test Marketing Seminar, New York Helmsley Hotel, New York. Contact: Information Resources Inc. (312) 474-8877.

17 TEST MARKETING IRI University Advanced Test Marketing Seminar, New York Helmsley Hotel, New York. Contact: Information Resources Inc. (312) 474-8877.

16-17 TECHNOLOGY UCC Point of Sale and Logistics Seminar, BWI Airport Marriott, Baltimore. Contact: Uniform Code Council (513) 435-3870.

16-17 ELECTRONIC MARKETING "Packaged Goods Database Marketing," Radisson Empire Hotel, New York. Contact: International Business Communications (508) 481-6400.

29-12/1 MARKETING "Convenience Foods: Marketing to the Convenience-Oriented Food Consumer," Chateau Sonesta Hotel, New Orleans. Global Business Research (212)645-4226.

29-12/1 INFORMATION TECHNOLOGY "Call Center Tech '95: Gaining a Competitive Edge Through Deployment of Customer-Focused Technology," Sheraton Desert Inn, Las Vegas. International Business Communications (508) 481-6400.

30-12/2 MARKETING SHOPA Show '95, Dallas. Contact: School and Home Office Products Association (513) 297-2250.

DECEMBER

1-5 SALES NFBA Annual Convention, Ernest N. Morial Convention Center, New Orleans. Contact: National Food Brokers Association (703) 758-7790.

5-6 GLOBAL MARKETING "Globalizing Customer Satisfaction Studies," The New York Hilton Hotel, New York. Contact: The Marketing Institute (800) 345-8016.

5-6 CATEGORY MANAGEMENT "Category Management Best Practices," Swissotel, Atlanta. Contact: The Marketing Institute (800) 999-3123.

7-8 DATABASE MARKETING "Build Consumer Loyalty Through Point-of-Sale Driven Database Marketing Strategies," The Hotel Nikko, Atlanta. Contact: The Marketing Institute (800) 999-3123

10-12 DATABASE MARKETING "Capture the Power of Your Database," 16th National Center for Database Marketing Conference & Exposition, Marriott Orlando World Center, Orlando, Fla. Contact: NCDM (800) 927-5007.

11-12 LOGISTICS "Profitable Partnerships for Continuous Replenishment Programs," The Westin Hotel, Chicago. Contact: Strategic Research Institute (800) 599-4950.

14 INTERNET "Advertising Value and Advertising on the Net," breakfast presentation, McGraw Hill Building, New York. Contact: American Marketing Association/New York Chapter (212) 687-3280.

JANUARY 1996

11-12 INFORMATION TECHNOLOGY "Keeping and Attracting Consumers with Interactive Solutions," Marriott at Boca Center, Boca Raton, Fla. Contact: Supermarket News (212) 630-4753.

14-17 RETAILING FMI Midwinter Executive Conference, Boca Raton Resort & Club, Boca Raton, Fla. Contact: Food Marketing Institute (202) 452-8444.

14-16 PROMOTION "Basics of Promotion Marketing Seminar," Sheraton Chicago Hotel & Towers, Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.

22-25 MEDIA NATPE '96: National Association of Television Program Executives 33rd-Annual Program Conference and Exhibition, Sands Expo Center and Mirage Hotel, Las Vegas. Contact: NATPE (202) 887-1970.

24-25 MARKETING PLMA's World of Private Label Trade Show, Makuhari Messe, Chiba, Japan. Contact: Private Label Manufacturers Association (212) 972-3131.

25 TEST MARKETING IRI University Second-Annual Test Marketing Seminar, Stanford Court Hotel, San Francisco. Contact: Information Resources Inc. (312) 474-8877.

31-2/1 ENTERTAINMENT MARKETING Star Power '96: PMAA Entertainment Marketing Conference, The Beverly Hilton Hotel, Los Angeles. Contact: Promotion Marketing Association of America. (212) 420-1100.

FEBRUARY

5-7 TRADE SHOW 20th-Annual Winter Fancy Food Show, Convention Center, San Diego. Contact: National Association for the Specialty Food Trade (203) 840-5606. 6-8 PROMOTION "Basics of Promotion Marketing Seminar," Hotel Sofitel, Ma Maison, Los Angeles. Contact: Promotion Marketing Association of America (212) 420-1100.

19-20 TRADE SHOW Seventh-Annual Exclusively HBA Trade Show, Sands Convention Center, Las Vegas. Contact: Exclusively HBA Inc. (312) 726-5023.

MARCH

16-19 TRADE SHOW SNAXPO '96 -- 59th-Annual Exhibit and Conference, Dallas Convention Center, Dallas. Contact: Snack Food Association (703) 836-4500.

21-22 MEDIA Supermarket Video '96 Conference, Marriott Orlando World Center, Orlando, Fla. Contact: Supermarket News (212) 630-4753.

24-27 RETAIL BRANDS PLMA Annual Meeting & Executive Conference, Loews Ventana Canyon, Tucson, Ariz. Contact: Private Label Manufacturers Association (212) 972-3131.

APRIL

9-11 PROMOTION "Basics of Promotion Marketing Seminar," Millennium Broadway hotel, New York. Contact: Promotion Marketing Association of America (212) 420-1100.

MAY

14-16 PROMOTION "Basics of Promotion Marketing Seminar," Stouffer Renaissance Orlando Resort, Orlando, Fla. Contact: Promotion Marketing Association of America (212) 420-1100.