CALENDAR OF EVENTS 1996-01-15

JANUARY

MARKETING "Strategic Pricing: Maximize Your Profits With the Right Price," The Mark Hopkins Inter-Continental, San Francisco. Contact: Strategic Research Institute (800) 599-4950.

22-23 TRADE MARKETING "Account Specific Marketing," Hyatt Regency Coral Gables, Coral Gables, Fla. Contact: The Marketing Institute (800) 999-3123.

22-23 PROMOTION Inter Promo Conference on Interactive Promotions, Stouffer Stanford Court Hotel, San Francisco. Contact: The Marketing Institute (800) 999-3123.

22-23 PROMOTION 1996 Tie-In Promotions Forum, The New York Helmsley Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

22-25 MEDIA NATPE '96: National Association of Television Program Executives 33rd Annual Program Conference and Exhibition, Sands Expo Center and Mirage Hotel, Las Vegas. Contact: NATPE (202) 887-1970.

23-25 BROKER MANAGEMENT NFBA Activity-Based Management Conference, Renaissance Hotel, Los Angeles. Contact: National Food Brokers Association (703) 758-7790.

24-25 TRADE SHOW PLMA's World of Private Label Trade Show, Makuhari Messe, Chiba, Japan. Contact: Private Label Manufacturers Association (212) 972-3131.

24-25 NEW PRODUCTS "Efficient Product Introductions," Fairmont Hotel, Dallas. Contact: The Marketing Institute (800) 999-3123.

25 TEST MARKETING IRI University 2nd Annual Test Marketing Seminar, Stanford Court Hotel, San Francisco. Contact: Information Resources Inc. (312) 474-8877.

29-30 SALES/MARKETING "Putting Category Management to Work Using Cross-Functional Marketing and Team-Based Selling," New York Hilton & Towers, New York. Contact: International Business Communications (508) 481-6400.

29-30 ON-LINE SELLING "Business-to-Business Marketing on the Internet," Stouffer Stanford Court Hotel, San Francisco. Contact: The Marketing Institute (800) 999-3123.

29-30 MERCHANDISING "Create a Strategic Alliance and Gain the Competitive Edge Through Cross-Merchandising," Hyatt Regency Hotel, Tampa, Fla. Contact: The Marketing Institute (800) 999-3123.

31-2/1 MARKETING Star Power '96: PMAA Entertainment Marketing Conference, Beverly Hilton Hotel, Los Angeles. Contact: Promotion Marketing Association of America (212) 420-1100.

FEBRUARY

1-3 MERCHANDISING SERVICES First NARMS Annual Meeting, Wyndham Metro Center Hotel, Phoenix. Contact: National Association for Retail Merchandising Services (312) 943-1616 ext. 419.

6-7 MARKETING RESEARCH "Competitive Intelligence: A Tools & Techniques Forum," New York Hilton & Towers, New York. Contact: The Marketing Institute (800) 999-3123.

6-8 PROMOTION Basics of Promotion Marketing Seminar, Hotel Sofitel, Ma Maison, Los Angeles. Contact: Promotion Marketing Association of America (212) 420-1100.

11-13 TECHNOLOGY FMI MarkeTechnics '96, Ernst N. Morial Convention Center, New Orleans. Contact: Food Marketing Institute (202) 452-8444.

11-14 LOGISTICS FMI Distribution Conference, Loews Coronado Bay Resort, Coronado, Calif. Contact: Food Marketing Institute (202) 452-8444.

12-19 TRADE SHOW Toy Fair, showroom displays at Toy Center building and booth displays at Javits Center, New York. Contact: American International Toy Fair/Toy Manufacturers of America (212) 675-1141.

15-17 TRADE SHOW AWMA 37th National Winter Convention & Candy Exposition, Anaheim Convention Center, Anaheim, Calif. Contact: American Wholesale Marketers Association (202) 463-2124.

19-20 TRADE SHOW Seventh Annual Exclusively HBA Trade Show, Sands Convention Center, Las Vegas. Contact: Exclusively HBA Inc. (312) 726-5023.

20-21 DATA-BASE MARKETING "DMA's Database Marketing," DMA Seminar Center, New York. Contact: Direct Marketing Association (212) 767-7277.

21-23 TRADE SHOW 21st Annual Winter Fancy Food Show, Moscone Convention Center, San Francisco. Contact: National Association for the Specialty Food Trade (203) 840-5606.

25-28 WHOLESALING NGA Annual Convention, Featuring America's Supermarket Showcase, Orange County Convention Center, Orlando, Fla. Contact: National Grocers Association (703) 437-5300

28-29 STORE BRANDS 1996 Joint-Industry Summit on Premium Private Labels, Omni Rosen Hotel, Orlando, Fla. Contact: The Center for Business Intelligence (800) 767-9499.

MARCH

3-6 WHOLESALING NAWGA Executive Conference, "NAWGA Annual Business Conference & Partners Program," Walt Disney World Dolphin, Lake Buena Vista, Fla. Contact: National-American Wholesale Grocers' Association (703) 532-9400.

6-7 TRADE CHANNELS "Maximize Convenience Store Sales," The Peachtree Westin, Atlanta. Contact: Strategic Research Institute (800) 599-4950.

7-8 PROMOTION Update '96 Conference: "Vision 2000: Marketing for the New Millennium," New York Hilton Hotel & Towers. Contact: Promotion Marketing Association of America (212) 420-1100

14-16 ADVERTISING POPAI Annual POP Industry Conference, Loews Coronado Bay, San Diego. Contact: Point-of-Purchase Advertising Institute (201) 894-8899.

16-19 TRADE SHOW SNAXPO '96 -- 59th Annual Exhibit and Conference, Dallas Convention Center, Dallas. Contact: Snack Food Association (703) 836-4500.

20-22 LOGISTICS "Efficient Consumer Response Conference," Chicago Hilton & Towers, Chicago. Contact: Operating Committee of the Joint Industry ECR Project, c/o Food Marketing Institute (202) 452-8444.

21-22 MEDIA Supermarket Video '96 Conference, Marriott Orlando World Center, Orlando, Fla. Contact: Supermarket News (212) 630-4753.

21-22 SALES MANAGEMENT "Sales Forecasting & Planning, '96," Omni Hotel, Atlanta. Contact: The Marketing Institute (800) 999-3123.

24-27 RETAIL BRANDS PLMA Annual Meeting & Executive Conference, Loews Ventana Canyon, Tucson, Ariz. Contact: Private Label Manufacturers Association (212) 972-3131.

27-28 DATA-BASE MARKETING Fifth Annual Conference on Individualized Marketing, Drake Hotel, Chicago. Contact: The Marketing Institute (800) 999-3123.

27-29 CUSTOMER SERVICE "Redesigning Customer Service," Le Meridien Hotel, New Orleans. Contact: The Institute for International Research (800) 999-3123.

APRIL

1-2 ELECTRONIC MARKETING GEMCON: Fifth Annual Global Electronics Marketing Conference, Marriott Sawgrass Resort, Jacksonville, Fla. Contact: Retail Systems Consulting (813) 262-5775.

9-11 PROMOTION Basics of Promotion Marketing Seminar, Millennium Broadway Hotel, New York. Contact: Promotion Marketing Association of America (212) 420-1100.

23-26 PRICING Ninth International Pricing Conference, Swissotel, Chicago. Contact: Institute for International Research (212) 661-3500.

30-5/1 PRICING "UCLA Value Pricing: Key to Profitable Growth," The Anderson School at UCLA, James A. Collins Center for Executive Education, Los Angeles. Contact: UCLA Registrar, (310) 825-2001.

MAY

5-8 TRADE SHOW FMI International Supermarket Industry Convention & Educational Exposition, McCormick Place, Chicago. Contact: Food Marketing Institute (202) 452-8444.

14-16 PROMOTION Basics of Promotion Marketing Seminar, Stouffer Renaissance Orlando Resort, Orlando, Fla. Contact: Promotion Marketing Association of America (212) 420-1100.