California Avocado Commission Debuts New Logo

In preparation for the 2016 California avocado season, the California Avocado Commission (CAC) unveiled a new logo that will be used throughout its marketing campaign. The logo art ties directly to the California label that many avocado handlers have been using for the California avocados they pack.

“In CAC’s ad markets, 85 percent of consumers who have a preference would prefer to buy California avocados when given the choice,” says CAC vice president of marketing Jan DeLyser. “The California avocado label provides a direct connection with the new logo helping shoppers make the connection between CAC’s advertising and the identification of origin on the avocados themselves.”

The Commission reported that some harvesting will occur in January to support local Big Game promotions, and then California avocado season will begin in earnest with volume expected to build into March with promotable volume beginning in April. CAC is forecasting that 392,500,000 pounds of California avocados will be harvested in 2016.

“The recent rains in California avocado growing regions are providing a much needed natural refresher for the crop,” says DeLyser. “Growers are reporting nice sizing and California’s usual outstanding taste and appearance on the front end of this season. Based on the projected volume, the California industry expects to ship through September this year.”