CAROL WRIGHT HAS ACCOUNT SPECIFIC PLAN

STAMFORD, Conn. - Co-op direct mail leader Carol Wright Consumer Promotions here has introduced a new service that allows marketers to target consumers who shop at specific retailers.

ting programs with their accounts.

The direct marketing service may be used in both versioned or nonversioned programs. The former targets consumers based on geodemographic proximity to specific retailers. The latter overlays retailer logos on the product inserts.