Eight O’Clock Coffee Company Goes One Cup at a Time with Keurig

Green Mountain Coffee Roasters and Eight O’Clock Coffee Company announce the companies have reached a multiyear agreement to make Eight O’Clock coffee, Tetley tea, and Good Earth tea available in K-Cup and Vue packs for KeurigSingle Cup Brewing systems. Financial terms of the agreement were not disclosed. Eight O’Clock Coffee Company and GMCR plan to make a select offering of Eight O’Clock coffee K-Cup packs available through in-home and away-from-home channels, as well as on GMCR’s consumer direct websites, www.Keurig.com and www.GreenMountainCoffee.com, throughout the U.S. and Canada beginning in fall 2012.  In the U.S, Tetley teas, and in the U.S. and Canada, Good Earth teas intend to join the K-Cup pack collection in 2013. "For generations, millions of coffee lovers have enjoyed brewing the fresh taste of high-quality Eight O'Clock  coffee. Now they will have a whole new, convenient way to make America's original gourmet coffee with Keurig, America's favorite single cup brewing system," says David Allen, Sr. VP, Sales & Marketing at Tata Beverage Group’s US Region. "We look forward to working with GMCR to make the top-selling whole bean coffee brand into a successful single cup coffee." Eight O’Clock coffee offers a full line of gourmet coffee varieties in retailers throughout the country and now enters the fast-growing, high-quality, and ultra-convenient world of single serve coffee with Eight O’Clock coffee K-Cup packs. “This new relationship will provide Keurig brewer owners with additional choice by having Eight O’Clock coffee, Tetley tea, and Good Earth tea readily available for their brewers,” says Lawrence J. Blanford, GMCR President and CEO. “With this agreement, we are excited to once again deliver upon our promise of supplying unsurpassed quality, variety, and convenience in the Keurig system.”