EXECUTIVE CHANGES 1995-02-06 (1)

ConAgra Adds Senior Director

an has been named senior director for new products/new business for ConAgra Frozen Foods, a new position.

Sullivan and his staff are responsible for identifying and developing new business opportunities and emphasizing long-range, multiyear planning. He reports to Jim Smith, president.

Sullivan has managed several businesses within ConAgra, including Healthy Choice and Banquet. His previous experience includes service with Kraft General Foods and Quaker Oats.

Luigino's Appoints Zone Manager

DULUTH, Minn. -- Michael S. Redd has been named to the new post of Southwest zone manager for Luigino's here.

Redd, who reports to Michael Raiola, Luigino's executive vice president of sales, directs sales of Michelina and Yu Sing brand frozen entrees in Southwestern markets.

Redd was director of retail sales for TCBY Specialty Sales, Little Rock, Ark.

Luigino's has also named Michael R. Farra sales administrator and planner. Farra comes to Luigino's from Bausch & Lomb, Rochester, N.Y., where he most recently served as national account sales analyst.

Farra succeeds K.J. Cardiff, who left the company. He also reports to Raiola.