Food 4 Less/Foods Co Join Honoring Our Heroes Campaign

Food 4 Less stores in Southern California, southern Nevada and greater Chicago are inviting customers to join in supporting the men and women of the armed forces and their families during its annual Honoring Our Heroes campaign in partnership with the USO.

In addition, the supermarket chain's Foods Co Division, which serves Central and Northern California, is also raising funds to support USO programs and services.

Through July 19, customers may support the USO by donating their spare change in canisters located at the checkstand in Southern California Food 4 Less and Foods Co stores.

To honor the nation's heroes, Food 4 Less, Foods Co and other Kroger-family stores, together with customers and employees, are raising money to support the USO's broad range of programs that assist service members and their families. Since 2010, The Kroger Co., of which Food 4 Less and Foods Co are divisions, has provided more than $12 million to support the USO.

This year, customers and associates of Food 4 Less and Foods Co stores will be able to show their support for our service men and women by donating their spare change in specially-marked coin boxes at the check stand. One-hundred percent of all donations will go to the USO.

"The USO supports our military and their families in so many ways—from being right there for the wounded, injured and ill, to helping those who are on deployment record a bed time story for their children," says Kendra Doyel, Food 4 Less/Foods Co's vice president of corporate affairs. "The USO connects with our service men and women every step of the way, and Food 4 Less/Foods Co is proud to honor our troops and veterans by supporting them."

Food 4 Less/Foods Co is also recognizing company employees and their families who are active and former military members, including Dean Frame, a deli/bakery clerk at the Food 4 Less at 44455 Valley Central Way in Lancaster, Calif.

Frame served 12 years in the United States Army achieving the rank of sergeant and platoon leader. He was honorably discharged in 2011. During his years in the Army, Frame was deployed to the Middle East several times and took part in Operation Desert Shield, Operation Desert Storm and Operation Iraqi Freedom.