Fresh Direct Partners With Daymon Worldwide To Refresh Private Brand Portfolio

FreshDirect has engaged Daymon Worldwide to support FreshDirect’s premium private brand portfolio and compliment the company’s current fresh-inspired online product offerings and chef-made options. “Daymon Worldwide’s retail branding expertise, plus its sourcing and logistics capabilities, made them the best partner to support FreshDirect’s private brand growth,” says FreshDirect Senior Vice President of Merchandising Tim Milano. “This will better position us to meet increasing consumer demand for fresh, healthy, convenient choices for our customers.” FreshDirect’s Internet grocery shopping service currently sells more than 6,000 fresh food and grocery items to more than 250,000-plus consumers throughout the New York City and Philadelphia metropolitan areas. “We’re thrilled to partner with FreshDirect to leverage the company’s strong equity as a trusted purveyor of fresh, quality products,” said Carla Cooper, chief executive officer of Daymon Worldwide.