GMA OFFERING CD-ROM SET DETAILING ECR

WASHINGTON -- The Grocery Manufacturers of America here, in conjunction with Ernst & Young International, New York, has released a two CD-ROM set detailing Efficient Consumer Response.

Kroger and H.E. Butt Grocery Co.

The set provides an introduction to ECR, change management, getting started, performance measurement, category management, efficient replenishment and technology enablement.

For example, in the performance measurement section, Jack Haedickle, vice president of finance and ECR for Kraft Foods, and co-chair of the ECR Operating Committee, provides a total value chain perspective on the use of activity-based costing in the industry.