IBC SCHEDULES CONFERENCE ON CATEGORY MANAGEMENT

CHICAGO -- Successful strategies for category management, as implemented by both brand marketers and retailers, will be explored in a conference at the Intercontinental Hotel here April 14 to 15.

pics such as defining strategic roles for categories, executing organizational change, category marketing, developing pricing plans and retailer-supplier relationships.

International Business Communications is the program sponsor. Further information is available from IBC, Southborough, Mass.