IDDA OFFERS VIDEO PACKAGE WITH 50 MERCHANDISING IDEAS

MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has introduced a new deli merchandising video called "Deli Wow!!"

ons), Eat 'N Run (take-out), Setting the Stage (using props), Cross Merchandising (related tie-ins) and Oh Wow (food-service theater).

Two books come with the video. One offers references for each merchandising idea shown in the video. It also offers presentation ideas and four signature recipes. The second book is the Wisconsin Milk Marketing Board's Foodservice Merchandising Guide, which features ideas for salad bars, dessert bars and food carts.

The video package is $85 for IDDA members; $165 for nonmembers. To order, call IDDA at (608) 238-7908.