Introducing FreshFit Solutions

Suzanne Wolter announces her new business venture, FreshFit Solutions. The company will assist producers, receivers & industry suppliers with various sales, marketing and strategic planning goals. Wolter says, “Most in the produce industry recognize the value of a marketing department, yet many companies lack the internal resources or need to maintain a full-time staff position.” The business idea came to her through the encouragement of industry colleagues when they approached early in the year suggesting she go out on her own. “As a competitor we admired Suzanne’s marketing leadership at Rainier over the past decade,” says Doug Pauly, Northern’s general manager. “Her deep industry experience adds perspective and expertise we don’t have internally. That is invaluable in evaluating Northern’s current marketing program and generating ideas for new directions.   Suzanne also serves as a valuable mentor for newer members of our sales team.” Jim Richter, Wilcox Fresh CEO, adds, “Suzanne has a proven track record of innovation, leadership, and results that will help take your organization from good to great. She has the unique perspective from working at top companies that will help you differentiate your business from the competition.”