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IRI PURCHASES MOST OF CIR

CHICAGO -- Information Resources Inc. here has purchased a majority interest in Catalina Information Resources, Anaheim, Calif., its joint venture with Catalina Marketing, St. Petersburg, Fla.e not disclosed.As part of the transaction, IRI will fold into its organization the Quick Response Scan Network, an in-store system that collects daily point-of-sale scan data for sales tracking, replenishment

February 13, 1995

1 Min Read
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CHICAGO -- Information Resources Inc. here has purchased a majority interest in Catalina Information Resources, Anaheim, Calif., its joint venture with Catalina Marketing, St. Petersburg, Fla.

e not disclosed.

As part of the transaction, IRI will fold into its organization the Quick Response Scan Network, an in-store system that collects daily point-of-sale scan data for sales tracking, replenishment and pay-for-performance activities. Currently the network is installed in 2,600 stores.

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