KING KULLEN CALLS FOR CALLS

WESTBURY, N.Y. -- King Kullen Grocery Co. here touted convenience in a recent ad that said deli orders could be called in ahead of time and picked up later.

that you can call in your deli order ahead of time and we'll have it ready for you when you get here?"

Featured in the ad was a broad variety of brand-name slicing meats and cheeses. A "combo sale" offered a half-pound of slicing pepperoni and a half-pound of slicing provolone for a total of $4.79. Turkey breast was $4.99, and liverwurst, $3.99, a pound. Salami was $4.99; chicken roll, $3.59; and bologna, $2.99.

A source at King Kullen's corporate office said the "Did you know?" messages are being used in the chain's bakery, meat and seafood ads as well as in its deli ads.