MEDIA BRIEFS 1995-03-20

Bashas' in Nestle-NBA Cable Slam

a 68-supermarket chain based here, took part in a promotion between Nestle USA and the National Basketball Association. The sports promotion was called "Win A Day With K.J." and offered a grand prize of a three-hour visit with Phoenix Suns' star Kevin Johnson, plus four tickets to a Suns home game. Ten first prizes -- a pair of tickets to the All-Star Game in Phoenix -- were awarded. Bashas' supported the promotion with in-store displays equipped with tear-off pads for entries. The displays featured Nestle's Stouffers frozen products, Baby Ruth candy bars and Sprite soda. Those brands are, respectively, the official pizza, candy bar and soda of the NBA. The event was promoted by Dimension Cable Services, a local cable television provider.

Kellogg in 'Timmy the Tooth' Drive

UNIVERSAL CITY, Calif. -- Kellogg's Rice Krispies cereal will tie into MCA/Universal Home Video's "Timmy the Tooth" animated series with a national multi-media campaign. It will include an on-pack offer, in-store merchandising, television advertising and a free-standing insert.

The campaign kicks off with the release May 12 of three new titles: "Malibu Timmy," "Lost My Brush" and "Spooky Tooth."

In May, a free offer of the original "The Adventures of Timmy the Tooth, Big Mouth Gulch" will be on the back panel of 9 million 15 oz. Rice Krispies cereal boxes. In May and June, character trading cards will be on the full back panel of all sizes of 18 million Kellogg's Rice Krispies boxes. The three titles will be supported in the store with point-of-purchase displays, counter cards and shelf-talkers. Kellogg's will advertise retail availability with national television spots May 15-28. Kellogg's will include "Timmy" in a national FSI via Sunday newspapers in May.

Morphins Ignite In-Store Support

DALLAS -- As the sponsor of the "Mighty Morphin Power Rangers Live" tour, Dr Pepper/Seven-Up Corp. here has received widespread promotional support from the trade. The sponsorship has resulted in a string of in-store promotions keying off the popular children's television characters.

Fry's Food Stores of Phoenix, Ariz., offered shoppers discount coupons to the show when it visited locally, and consumers could also enter a drawing to win four free tickets to attend the performance.

The promotion was sponsored by Fry's, NewsChannel 3 and Kalil Bottling Co. and was advertised on the front page of Fry's weekly circular.

Concurrently, the Phoenix division of Albertson's, Tolleson, Ariz., gave away a pair of tickets to the show at each of its stores. The promotion was also advertised in its circular. Shoppers were instructed to visit the 7-UP display in-store for details. Further, two-liter bottles of 7-Up, Diet 7-Up, R.C. Cola or R.C. Diet Cola were on sale for 99 cents.