NEWS ROUNDUP 1995-01-30 (2)

Maxwell House Reduces Prices

xwell House Coffee Co. here cut the list prices on some of its ground coffees by 30 cents per pound-equivalent can on Jan. 23.

The roaster cited declining prices of green coffee on world markets as the reason for the price cuts.

The list price of Maxwell House regular ground coffee in the 13-ounce can is now $2.76, the company said.

It reduced prices on some instants as well. Maxwell House instant coffee in the 8-ounce jar is now $3.92, a reduction of 36 cents.

The price cuts did not apply to Maxwell House flavored ground coffees, Filter Packs or Filter Packs Singles, General Foods International Coffees, Maxwell House Cappuccino and Cappio iced cappuccino.

Beech-Nut Brand Coffee Returns

SHELTON, Conn. -- Tetley here has reintroduced a budget-priced brand of coffee under the Beech-Nut label.

Beech-Nut all-method ground coffee is being offered nationally on an in-and-out basis, without slotting allowances.

The coffee is packed in a 10.5-ounce can with a suggested retail of $1.99. Tetley is considering the use of brick packs or larger cans in the future, a company spokesman said.

The spokesman said Tetley had licensed the rights to the Beech-Nut name from the baby food manufacturer years ago, and had a Beech-Nut brand of coffee for many years until it was discontinued because of slow sales.

Fruitopia Line Is Expanded

ATLANTA -- Coca-Cola Co. here expanded its Fruitopia line of New Age beverages to include a tangerine flavor and two "light" varieties.

The lighter tasting Fruitopia, which will be offered in apple raspberry and tropical flavors, will have one-third fewer calories than regular Fruitopia. The new lighter tasting products will be all-natural and use all-natural sweeteners.

"These new, lighter tasting complements to our Fruitopia line are a direct result of what we call consumer engineering," Jack L. Stahl, president of Coca-Cola USA, said in a statement.

The added flavors will hit store shelves early this year.