NOB HILL MAKES E-MAIL SHOPPER LINK

GILROY, Calif. -- Nob Hill Foods here has established regular ongoing dialogue with shoppers by sharing weekly store specials via electronic mail.

e company as well as store specials.

Shoppers wishing to have weekly specials transmitted to their computers are instructed to send an e-mail message to Nob Hill. The retailer's computer program automatically returns an e-mail message containing the specials. As a value-added service, Nob Hill will forward weekly specials on a regular basis along with a recipe of the month.

"Many people do shopping at the last minute or on their way home from work, and may not have the time to find a newspaper to check our weekly specials," a Nob Hill spokesman said.