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NOTABLE QUOTE 1996-04-01
Aisle See Themssue was familiarity. Moving [rice cakes] to the cookie aisle provided more exposure than any television commercial."-- Kevin Hall, national customer marketing manager of snacks at Quaker Oats Co., citing an example of how category management has paid off. See Page 13.
April 1, 1996
1 Min Read
Aisle See Them
ssue was familiarity. Moving [rice cakes] to the cookie aisle provided more exposure than any television commercial."
-- Kevin Hall, national customer marketing manager of snacks at Quaker Oats Co., citing an example of how category management has paid off. See Page 13.
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