Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
PBH Research Looks at Shoppers' Attitudes and Beliefs
Elizabeth Louise Hatt
January 1, 2018
2 Min Read
As part of its dedication to promoting healthy eating habits, Produce for Better Health Foundation (PBH) conducts regular consumer surveys to identify psychosocial factors associated with fruit and vegetable consumption in an effort to monitor progress and inform industry, health influencers and policy makers. Primary shoppers were surveyed in 2012 and 2014 and are the basis for the latest PBH research report, Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2012 vs 2014. Highlights from the report include:
Shoppers Eat More
More than 80% of primary shoppers think it’s important to eat fruit and vegetables and nearly that same percentage find them enjoyable to eat.
Consuming Fruit & Vegetables Can Be A Chore
Concerns about spoilage is cited as more of a problem in 2014 than two years prior when it comes to increasing consumption of fruit and vegetables.
Favorability
Despite the fact that shoppers recognize the health benefits of eating fruit and vegetables, virtually all forms of fruit and vegetables (fresh, frozen, canned, dried and 100% juice) are viewed less favorably in 2014 than two years prior.
Communications
Primary shoppers report that TV news segments, supermarket flyers or newspaper ads, and signs on supermarket displays are the most effective ways to communicate with them when they are making a food decision.
Income Differences
Lower income households consume fewer fruit and vegetables than higher income households, yet they equally perceive that they consume enough.
Motivated Purchases
Two out of three shoppers are favorable toward the Fruits & Veggies—More Matters national health campaign and brand and appreciate the message as a reminder to eat more fruit and vegetables.
To make it easy to identify relevant findings, PBH developed an infograph visually highlighting some key results of the primary shopper report. PBH donors and supporters are able and encouraged to reproduce and utilize the infograph as needed.
About the Author
You May Also Like
