PFK Gives Back More Than $3.5M

After the success of its Spring 2011 campaign, Produce for Kids is proud to announce it has donated more than $3.5 million to children’s hospitals and other non-profit organizations that benefit kids.

Sixteen grocery stores took part in the Get Healthy Give Hope campaign to raise more than $408,000. The participants included Acme Markets, Ahold’s GIANT Food Stores, Martin’s, Giant Landover and Stop & Shop divisions, Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions, Kroger’s Southwest and King Soopers divisions, Meijer, Inc., Price Chopper and Publix Super Markets. Additionally, more than 40 fruit and vegetable suppliers took part in supporting the campaign.

“We could not be happier with the results of our spring campaign,” says John Shuman, founder and president of the Orlando-based organization. “Together with our retailers and produce sponsors we are able to raise money for children who need it most. We look forward to continuing to give back to the communities that have supported the program for nearly ten years.”

On the heels of this amazing spring success, Produce for Kids is currently hosting its annual fall campaign, “Eat Smart for a Great Start,” benefiting PBS KIDS, in support of its nutrition based programming. New to the fall campaign this year, Produce for Kids and Publix are partnering with United Fresh Produce Association in a pilot campaign to raise money for the Let’s Move Salad Bars To Schools initiative.  All fall campaign donation amounts are still to be determined and will be announced early in 2012.

For more information, visit www.produceforkids.org.