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Podcast: Hitting the shopper with everything, but strategically
SN talks with Ahold Delhaize USA CEO JJ Fleeman about the omnichannel approach, retail media, and more
Ahold Delhaize USA CEO JJ Fleeman was at Groceryshop 2023 in Las Vegas last week talking about omnichannel strategies.
However, you must know how customers are responding to a given channel to come up with an effective overall experience. In that regard, Ahold Delhaize USA has insight research teams and work with CPGs. Analysts and economist teams also provide input, and shop-a-longs are another way the grocer monitors trends and changes in shopper behavior.
Supermarket News Senior Editor Bill Wilson had the chance to catch up with Fleeman at the show, and talked about everything ranging from the omnichannel experience to shrink inventory and retail theft.
In this episode you will hear about:
Ahold Delhaize USA's omnichannel strategy
Acting quickly on shopper trends and behavior
Digital media growth
Technology at fulfillment centers
Market consolidation
Retail theft
Take a listen.
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Have a pitch for the podcast? Reach out at [email protected]. And thanks for listening.
Read more about:
Ahold Delhaize USA
