Retailers gear up for July 4

July 4 is less than a week away and supermarkets are reaching out to customers on Twitter to encourage them to purchase their celebration supplies from their stores. Retailers are establishing their brands as experts on food preparation and pointing out their accessibility.

For instance, Kings Super Markets proudly tweeted that stores would be open until 9pm on the holiday.

Meanwhile, a Stew Leonard's chef went on a local news station to give ideas for the 4th.

Whole Foods Market and Hy-Vee are linking to offbeat, yet festive recipes for the holiday.

Bashas' is taking Independence Day as an opportunity to hold a campaign benefiting charity. Bashas' also utilized local media for publicity.