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Schnucks offers delivery and pickup directly through Schnucks Rewards app

In partnership with Instacart, Midwest grocer adds more e-commerce options to app

Michael Browne, Executive Editor

May 4, 2022

2 Min Read
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Schnucks launched the Schnucks Rewards program and mobile app in August 2018 and went chainwide in May 2019.Schnuck Markets

Schnuck Markets said Wednesday that, in partnership with grocery enablement platform Instacart, customers can now order Schnucks Delivers curbside and delivery directly through the Schnucks Rewards app. Previously, customers were redirected outside the app to place a Schnucks Delivers or Curbside Pickup order.

Current Instacart Express members can receive discounts on service and delivery fees by linking their Instacart account in the Schnucks Rewards app via the “Account Settings” menu. Customers will still be able to communicate with Instacart shoppers during the shopper's trip through the store to confirm replacement selections or to add items that were forgotten. Customers can also order for the same day or a future scheduled date with delivery and pickup times available usually in two hours or less. Customers will receive text/email reminders throughout all steps of the fulfillment and delivery process.

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“By adding additional e-commerce options in the Schnucks Rewards app, we are creating a more streamlined customer experience,” said Schnucks’ senior director of digital experience Chace MacMullan. “We continue to develop and implement app features that allow customers to interact with Schnucks digitally in our stores and at home.”

Related:Schnuck Markets expands Deli Order Ahead

The new app feature also offers numerous ways to search items including by category, past purchases and personalized savings, and customers can now get discounts that were previously only available at the store such as digital coupons and savings on wine for Schnucks Wine Club members. Schnucks Rewards customers will also earn rewards points on every Schnucks Delivers curbside and delivery order just as they would when shopping in store.

As an added incentive, for a limited time, customers will get free delivery on orders of $35 or more. (Curbside pickup is always free on orders of $35 or more.) Customers can download the Schnucks Rewards app in the Apple Store or Google Play.

St. Louis-based Schnucks, which operates 112 supermarkets in Missouri, Illinois, Indiana, Wisconsin and Iowa, launched the Schnucks Rewards program and mobile app in August 2018 and went chainwide in May 2019. Members earn 10 rewards points for each dollar spent on qualifying purchases. After collecting 1,000 points, or the equivalent of $100 in purchases, shoppers earn $2 off a future purchase. Dollars can be redeemed as they are earned or accumulated to spend in bulk, up to $500.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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