SpartanNash offers free pickup, half-off delivery for holidays

For the holiday season, SpartanNash supermarkets have begun offering free curbside pickup and 50% off grocery delivery through its Fast Lane online grocery shopping service.

To get the savings, customers must place orders of more than $50 for free curbside pickup and over $100 for half-off delivery, SpartanNash said in announcing the program this week. Currently, 69 stores under the Family Fare, D&W Fresh Market, Family Fresh Market, VG’s Grocery, Dan’s Supermarket, Forest Hills Foods and Ada Fresh Market banners in Michigan, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin offer Fast Lane online shopping.

Also under the holiday promotion, Fast Lane enrollees will have their subscriptions extended by eight weeks, SpartanNash. Customer signing up for the Fast Lane service in November or December will receive the eight-week extension as well.

“Providing our store guests with options that fit their shopping preferences — whether that be shopping in-store or using curbside pickup and at-home delivery — is part of our commitment at SpartanNash,” Tom Swanson, executive vice president and general manager of corporate retail at SpartanNash, said in a statement. “Our top priority is keeping our store guests and associates safe, and this is another way we can continue to do so during these unprecedented times, all while offering them additional convenience and savings through Fast Lane.”

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The online grocery savings promotion comes as coronavirus cases continue to spike across the country, including in the Midwest, and public health officials continue to express concern about a second wave of infections heading into the holiday season and winter months. SpartanNash noted that all Fast Lane personal shoppers, who are company employees, adhere to its COVID-19 safety measures, including hand-picking of customer orders and contactless fulfillment via curbside pickup or home delivery.

Since the launch of Fast Lane in July 2017, which started with click-and-collect at selected Family Fare stores, SpartanNash has added a number of features to the online grocery service, including home delivery, same-day order fulfillment, GPS location technology and instant “clipping” of digital coupons.

“For many of us, our holiday gatherings will look a little different this year as we find creative ways to celebrate,” commented Lori Raya, executive vice president and chief merchandising and marketing officer at SpartanNash. “Through Fast Lane, store guests can shop for all their holiday table essentials at the same low prices as in the store plus have the added convenience and cost savings of free curbside pickup and half-off grocery delivery.”

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Overall, Grand Rapids, Mich.-based SpartanNash has 156 corporate-owned and operated supermarkets, primarily under the banners of Family Fare, Martin’s Super Markets, D&W Fresh Market, VG’s Grocery and Dan’s Supermarket.