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SpartanNash’s new format continues to grow
The retailer opens a second store with a refreshed strategy
1 Min Read
.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "The entrance to SpartanNash's corporate headquarters showing a sign with the SpartanNash logo.")
The reformatted Family Fare concept focuses on fresh meal solutions and convenience. SpartanNash
SpartanNash opened its second reformatted Family Fare store this week.
The grand opening happened in Sparta, Mich., on Tuesday and festivities will continue through Friday.
The reformatted Family Fare concept focuses on fresh meal solutions and convenience. The first store to open with this strategy was in Holland, Mich., in August.
“We gained valuable insights from the success of our Holland store concept and have incorporated those into our Sparta location,” said SpartanNash Executive Vice President and Chief Merchandising Officer Bennett Morgan. “Our goal with this project long-term is to continue listening closely to both our shoppers and associates, evolving and shaping the future of grocery shopping with solutions that truly meet the needs of the communities we serve.”
Along with the Sparta opening, SpartanNash, based in Byron Center, Mich., lowered the prices on more than 6,000 products.
Here are some of the highlights of the reformatted Sparta store:
$20 healthy meal kits that can be prepared in 20 minutes or less
A chef-driven grain bowl program featuring international flavors like zaatar, gochujang, and chimichurri
Curated specialty cheese selections focusing on Michigan- and Wisconsin-made cheeses
Fried sandwiches, including Alaskan wild-caught cod, crispy chicken with hot honey, and pork loin
A bulk jerky bar
Mac-and-cheese options incorporating craft beer, BBQ pulled pork, and basil pesto chicken
A candy station with brands from the past
The SpartanNash store in Sparta will host a carnival-themed celebration with free food and games on Friday.
SpartanNash operates 147 stores primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market.
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