Sponsored By

The produce department’s ‘ugly’ secret

Although some fruit and vegetables may look imperfect, there’s plenty of value in flawed produce

Keith Loria

May 28, 2019

5 Min Read
ugly-produce-tomatoes.jpg
Four in 10 consumers are open to purchasing “ugly” produce, according to a Branded Research poll.moodboard/Getty Images Plus

Create a free account or login

This content is available for registered users. Subscribe now to access this article.

About the Author

Keith Loria

A graduate of the University of Miami, Keith Loria is an award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as healthcare, travel, Broadway and food. You can view some of his recent writing at keithloria.contently.com

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News