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The produce department’s ‘ugly’ secret

Although some fruit and vegetables may look imperfect, there’s plenty of value in flawed produce

Keith Loria

May 28, 2019

5 Min Read
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Four in 10 consumers are open to purchasing “ugly” produce, according to a Branded Research poll.moodboard/Getty Images Plus

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About the Author

Keith Loria

A graduate of the University of Miami, Keith Loria is an award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as healthcare, travel, Broadway and food. You can view some of his recent writing at keithloria.contently.com

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