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January 1, 2018
Oldways One-stop Resource Directory Connects Industry with Registered Dietitians BOSTON, September 18, 2014 — Recognizing the growing influence of registered dietitians (RDs) when it comes to consumer selection of healthy foods, the nonprofit Oldways is launching the ONE-Stop Resource Directory with opportunities for food manufacturers and commodity boards to promote their health and wellness message directly to these health professionals. Whether working in a supermarket, private practice, a clinic or hospital, RDs are looking for information about healthy foods, and are often time strapped and budget challenged. The new directory, available in November, is a one-stop destination for RDs to find the information and resources they need to do their job. Resources provided by manufacturers may include product samples for a cooking demo, nutrition information for a supermarket circular or blog, or coupons to hand out at a community health fair. Food companies and others can connect with these important educators through a one-year online listing in the ONE-Stop Resource Directory, which includes:
Company name and logo
Up to three company contacts for RDs to call or email (includes name, title, phone and/or email)
Health and wellness message tailored specifically to RDs
Up to five links to specific information on company’s website. For example, “Health and Wellness,” “Recipes,” “Product Samples,” “Coupons”
Up to five searchable keywords (searchable 24/7)
Up to five social media links
“Following in the footsteps of chefs, dietitians are the new food rock stars, hugely impacting the eating decisions of consumers, and therefore, consumer health and well being,” said Sara Baer-Sinnott, president, Oldways. “Providing dietitians with easy access to information about healthy foods and brands sold in grocery stores, as well as coupons and product samples, gives them practical information for their patients, clients and customers.” This new directory is part of Oldways Nutrition Exchange (ONE), an online resource for dietitians and other health professionals providing easy access to comprehensive, relevant information about healthy eating and healthy products. ONE is an on-demand offshoot of Oldways’ successful annual Supermarket RD Symposium, a unique networking event for store RDs and manufacturers selling healthier foods. In addition to Oldways’ online themed Toolkits, the ONE-Stop Resource Directory is an affordable way to reach nutrition professionals and dietitians in supermarkets, schools, foodservice and other health care facilities. For more information on the ONE-Stop Resource Directory, please contact Deborah Plunkett, 617-896-4850 or email her at [email protected]. Please contact Rachel Greenstein ([email protected] or 617-896-4888) for more information, including hi-res illustration/graphics, interviews with Oldways or recipes.
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