WGB Week in Review: A Fresh Start
Amazon's new store, and other fresh starts in the industry. Amazon’s long-awaited foray into the physical grocery store space became a reality this week when the dot-com giant’s first Amazon Fresh store opened for business near Los Angeles—the first of what industry sources believe could be hundreds of such stores to be on their way in the months and years to come. The significant new competitor was far from the only fresh start in the industry, as reflected in stories reported the week of Aug. 24 by WGB.
Amazon Opens Long-Awaited Fresh Store, Heralding Another New Industry Era
By Jon Springer on 08/27/2020
Determined to crack one of the last bastions of U.S. commerce, the first Amazon Fresh grocery concept opens in California and to an industry that has long anticipated this day.
Sweeping Changes at Giant Highlight New Branding Message
By Jon Springer on 08/24/2020
The “For Today’s Table” branding platform includes a comprehensive reset of store decor, assortments and advertising, designed to consolidate momentum at the Ahold Delhaize USA brands.