WILLY WONKA'S 'NERDS' GROW

ITASCA, Ill. -- The Willy Wonka Candy Factory here has developed a new and bigger Nerds product.

d the large piece size that consumers prefer 3 to 1.

Increased consumer value and bigger graphics flagged on each pack are meant to bring in higher shelf turns for all flavors. Two flavors are in each box.

Nerds are available in grape/strawberry, watermel-on/wild cherry, double-dipped, and neon.

The candy has a suggested retail price of 45 cents and is packed 36 per display carton, 10 cartons per case.