Women’s Fresh Perspectives Conference Education Sessions Available Online

On the heels of Produce Marketing Association Foundation for Industry Talent’s successful Women’s Fresh Perspective Conference (WFP) debut, PMA members can now access conference sessions designed to help women unlock leadership potential and businesses drive performance. The PMA Foundation partnered with a best-in-class provider, Simmons School of Management, to deliver a competency-based program presented by experts in core leadership skills and broader issues affecting women leaders.

Key learnings relative to strategic thinking; managing yourself, projects and teams; and business and financial acumen are available through online videos and presentations including:

“From the strategy session in the fall of 2011 through this most successful conference, the Women’s Fresh Perspectives Steering Committee imagined, guided and helped the PMA Foundation in partnership with Simmons School of Management execute on the this groundbreaking conference,” said Tonya Antle, principal at Tanimura & Antle and WFP Conference chairperson. “We set out to ‘cultivate women’s potential’ and there is NO doubt we executed on this vision.  Women are, indeed, good for business and the attendees of this conference will be even that much better for their businesses and the produce industry.” The 2013 WFP Conference sold out weeks in advance. Women of the produce industry should mark their calendars now for the second annual PMA Foundation WFP Conference, held again in partnership with Simmons School of Management, slated April 27-29, 2014, in Phoenix, Ariz.