ShopRite expands its pharmacy retail media via Grocery TV

ShopRite Pharmacy, the pharmacy arm of ShopRite, is jumping on the Grocery TV retail media network.

ShopRite stores that are bringing Grocery TV into the pharmacy area can use the in-store retail media network to promote prescription savings programs and information about the pharmacy and other health-related offerings to customers in-store, according to a press release.

“For both retailers and brand advertisers, pharmacy represents a valuable touchpoint with customers, especially for health care, pharma, and fitness-focused products or services,” said Don Oelke, COO and co-founder of Grocery TV. “Many of the supermarkets in our network have pharmacies, so it was a natural next step to provide ... in-store retail media experience for that part of the store.”

Grocery TV’s content strategy for pharmacy includes health- and wellness-focused video channels, retailer messaging, and brand advertising to engage and inform shoppers.