C&S Wholesale Grocers brings products into digital realm

As companies across the grocery sector digitize their businesses, C&S Wholesale Grocers has tapped NielsenIQ Brandbank as its digital product content partner.

Plans call for C&S to use NielsenIQ Brandbank solutions to capture and seamlessly share rich digital product content across all C&S business functions and all retailer storefronts supported by the distributor, Chicago-based NielsenIQ Brandbank said Monday.  

NielsenIQ Brandbank said its content will bolster C&S’ efforts to support customers in product identification, interaction and ordering through high-quality product imagery and trusted product attribution. The digital content will drive a range of use cases for C&S, such as planogram solutions, mid-aisle product ordering and digital/print production, among others.

The largest U.S. grocery distributor, Keene, N.H.-based C&S Wholesale Grocers supplies more than 7,500 independent supermarkets, chain stores, military bases and institutions, offering over 100,000 products.

“We are proud to announce, as part of our ongoing commitment to provide the highest-caliber customer service and support, C&S Wholesale Grocers has partnered with NielsenIQ Brandbank in a concerted effort to deliver accurate and critical product content,” Greg Jones, vice president of category management and commercial analytics at C&S, said in a statement.

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NielsenIQ Brandbank noted that its end-to-end solutions are designed to connect shoppers to the latest, relevant digital product content, making consumer packaged goods more searchable and engaging. The company said its partnership with C&S also enables contracted NielsenIQ Brandbank suppliers to have their approved digital product content syndicated to C&S and its retail partners at no additional cost.

“We are extremely excited to be given this opportunity to support C&S Wholesale Grocers as they build a comprehensive digital content solution to support all crucial business functions,” commented Roy Woodhouse, North America commercial lead at NielsenIQ Brandbank. “C&S Wholesale Grocers is an industry leader and an innovator in the CPG industry, and we are proud that NielsenIQ Brandbank’s trusted product content will be a foundation of their digital strategy. Building their retailer portal into a shop window for their product assortment will only support wider distribution and, ultimately, shopper engagement for more products.”