Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Instacart pushes Caper Carts to independent grocersInstacart pushes Caper Carts to independent grocers
New partnerships with POS providers aims to increase reach
2 Min Read
The partnership, with POS solutions provider Dumac Business Systems and retail tech solutions firm Truno, is aimed at expanding Instacart’s reach with independent grocers. Instacart
Instacart has signed off on a deal with two point-of-sale providers to push its smart Caper Carts into the hands of more independent grocers and convenience store retailers.
The biggest news for grocery?
The partnership, with POS solutions provider Dumac Business Systems and retail tech solutions firm Truno, is aimed at expanding Instacart’s reach with independent grocers. Truno alone claims to have some 13,000 retail locations in its network.Instacart has already made headway with its smart carts in grocery, including St. Louis-based Schnucks Markets, Geissler’s, as well as a wave of independent New York grocers like Bowman’s Market and Maurer’s Market IGA.
Instacart continues to look for ways to make the carts more attractive, including an update last year that included interactive mini-games, encouraging its customers to engage with carts by gamified quests to discover deals and new products in the store.
The last-mile delivery service has also launched location-based coupons and ads that appear on the carts’ digital screen alerting shoppers to deals based on which aisle they’re in within the store
The heat is on
Instacart’s move to get carts in more independent grocers places some pressure on Amazon, which has its own smart cart, the Dash Cart. Amazon has been leaning more heavily on the Dash Cart after the online retail giant made the move to abandon its Just Walk Out tech within stores last April. So far, Price Chopper and McKeever’s Market stores in Kansas and Missouri are testing out the Dash Carts, and of course Amazon-owned Whole Foods offers the carts, so far only at limited locations.
More detail
In 2023, Schnucks announced it would begin deploying the Caper Carts in select stores in the St. Louis area
Geissler’s Supermarkets rolled out Caper Carts in all seven of its locations in Connecticut and Massachusetts in November of last year
New York independent grocers that also now use Caper Carts include: Bowman’s Market, Maurer’s Market IGA, Neiman’s Family Market, Queen’s Price Chopper, and Soelbergs Market
About the Author
You May Also Like
